Professional Project Research

Now that I have handed in my Learning agreement, I have deepened my research in the chosen area of work.

What I have been looking at:

• Direct Mail as Response Advertising (Yeck, D. And Maguire, J. Planning and Creating Better Direct Mail, Page 269)

• Creative Direct Mail campaigns (Sherr, L. And Katz, D., Design for response: Creative Marketing that works.)

•  The Mail industry in the UK (