Saturday, 11 December 2010

Body Shop - Project development

I have began doing a deeper research into the Body Shop brand.
This is a crucial process for this project as we need to have a thorough understanding of their values and also what they want to achieve with the new branding.
The body Shop was founded by Anita Roddick and the ideas for the products were based on her experiences travelling around the world. She was inspired by the natural ways products were created in different places around the world.
The products are known to be natural, biodegradable and are prepared without cruelty to animals.
However, as beautifully as the little plastic tubs may be, I feel the Body Shop still lack an organic feel. In my opinion they don't transmit their values as well as they could and should.
I have come across a lot of products that do have a more natural look to them and am taking inspiration from those to create my first designs.
I will be updating the blog soon with more updates.

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