Thursday, 25 March 2010

Type Hierarchy

"A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy helps readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings. Each level of the hierarchy should be signaled by one or more cues, applied consistently across a body of text. A cue can be spatial (indent, line spacing, placement on page) or graphic (size, style, color of typeface). Infinite variations are possible."                                                                          
Ellen Lupton
I found this on Ellen Lupton's website, Thinking with type. I am also reading her book, which is also interesting.

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